This anti-aging day lotion moisturizer from Olay is designed to address the specific needs of mature skins and/or women close to menopause. It helps to firm the skin and reduce the appearance of deeper wrinkles. On top, it strengthens and nourishes the skin so it appears to behave like a younger one (less fragile, less dryness, and less sagging) while helping to protect it from UV damage. Age can be nothing but a number. Keep your age as a beauty secret with Olay Anti-Wrinkle Pro Vital face care products.