Wet n Wild NEW! Prime Focus Impossible Primer

Why Impossible? This first-of-its-kind SILICONE-FREE primer turns imagination into innovation with breakthrough performance and benefits. Mattifying AND hydrating? Yes! And we’ll say it one more time for the people in the back! This breakthrough silicone-free formula features the silky, seamless application traditionally achieved with silicones, helps to simultaneously mattify and moisturize skin, and blurs the appearance of pores for a flawless soft-focus look. Featuring skin-loving ingredients like Gooseberry and Jeju Blossom Extract – a natural brightener –this impossibly, amazingly do-it-all primer delivers on all the benefits you never associated with better skin. From our laboratory masterminds to your improved vanity, this primer keeps you feeling as good as you look!